Development Roadmap for Gobi

Phase 1: Research & Planning

  • Define target businesses and ideal advertisers—who benefits most from this model?

  • Conduct competitor analysis to identify market gaps.

  • Develop wireframes and user flows for both small businesses and customers.

Phase 2: Platform Development

  • MVP (Minimum Viable Product) Development: Launch a simplified version focusing on small business profiles, basic e-commerce functionality, and ad placements.

  • Backend & CMS: Businesses submit their info and updates via a form or email, and we update their profiles manually. This ensures quality control over content and consistency in branding.

  • SEO Optimization: Implement Semrush-driven strategies to ensure businesses get organic visibility.

  • Mobile Responsiveness: Optimize for mobile users, ensuring easy navigation.

Phase 3: Monetization & Advertising

  • Design compelling ad placement options (homepage features, sponsored listings, banners, etc.).

  • Implement an analytics dashboard showcasing traffic, conversion rates, and engagement metrics for advertisers.

  • Develop tiered advertising plans (small, medium, and large business promotions).

Phase 4: Growth & Community Building

  • Introduce engagement features (reviews, ratings, local business stories).

  • Offer premium business tools (advanced analytics, email marketing integration).

  • Expand to partnerships with local commerce chambers and government initiatives.

Showing ROI to Advertisers

1. Data-Driven Insights

  • Use Squarespace Analytics (or advanced tools) to show traffic volumes, audience demographics, and engagement.

  • Implement heatmaps and click tracking to show ad performance.

  • Generate custom reports demonstrating conversion rates for different ad placements.

2. Localized Brand Exposure

  • Present the Mexicali market potential—growing businesses, high local engagement, and untapped advertising opportunities.

  • Offer geo-targeted ads for businesses wanting visibility in specific zones.

3. Success Stories & Case Studies

  • Showcase pilot businesses that gained measurable results via the platform.

  • Highlight customer behavior insights (e.g., local searches leading to purchases).

  • Create a media kit with compelling statistics about platform performance.

Investor Pitch Deck

1. Gobi

  • Gobi "Empowering Mexicali’s Small Businesses Through Digital Visibility"

  • Miriam del Valle

  • Manuel del Valle

2. Problem Statement

  • The struggles of small businesses in Mexicali (limited online presence, difficulty competing with big retailers).

  • The missed opportunity for advertisers who could reach these untapped markets.

3. Solution: Gobi

  • How it works: Small businesses list their products/services for free; advertisers fund the site.

  • Key benefits: Increased online visibility for businesses, high local engagement for advertisers.

4. Market Opportunity

  • Mexicali’s local economy & business landscape (insert statistics on small business growth, digital adoption trends).

  • Advertising industry trends (increasing demand for localized digital ads).

  • Competitor landscape and why our model stands out.

5. Monetization Strategy

  • Ad Revenue Model: Tiered sponsorships, banner ads, featured placements.

  • Projected revenue based on site traffic & engagement.

6. Platform Development Roadmap

  • Outline key milestones (MVP launch, full-scale rollout, ad analytics integration, community features).

  • Technical strategy (Squarespace for flexibility, SEO optimization via Semrush).

7. Success Metrics & ROI for Advertisers

  • Traffic projections using Squarespace Analytics.

  • Engagement metrics: Click-through rates, conversion analytics.

  • Case studies of businesses benefiting from the platform.

8. Strategic Partnerships for Early Adoption

  • Local business chambers & economic development agencies to help onboard small businesses.

  • Mexicali-based media companies for promotional partnerships.

  • Banks and financial institutions that support small business growth.

  • Tech & digital marketing firms that want to sponsor local entrepreneurship.

9. Call to Action

  • Define what you need from investors (funding, expertise, connections).

  • Invite stakeholders to be part of Mexicali’s business ecosystem's growth story.